As we set out to build Talented, we crafted our operating principles by gathering inputs from our team and drawing insights from our past experiences in this business. A business we all love but has so much room to be better. These principles will encompass not just how we currently act, think, and work together, but also demonstrate where we are headed as a company. They will be the foundation upon which our culture and success will be built. It is incumbent upon everyone here to live up to and model these in order to build an organisation that we will be proud to belong to. As we grow, we hope to come back to these values every year, reassess them and put it to vote internally.

• Do great work. Get great sleep.
• We believe that creativity can change the world.
• Here, the best idea always wins.
• We are a safe place for outrageous thinking.
• We’re better together: None of us is as good as all of us.
• No follow ups. We stick to our commitments & don’t waste time following up with each other.
• We have a bias towards optimism. Cynicism is the death of creativity.
• More compassion is good for creativity.
• Outcomes over optics: Show us the work and you’re golden.
• We will be each other’s biggest cheerleaders.
• Disagree with respect. Everyone must have a seat at the table.
• Take complete ownership of your work.
• Everybody needs to be contributing deeply in creation.
• Leadership is a privilege & responsibility. Not a title.
• Humility, even during our success.
• Discipline, even in chaos.
• When in doubt, default to feminist values.